Package Designing

Package Designing can do a lot for your product and brand when optimized properly. When new innovative product is introduced in the market, there’s a very real risk of becoming lost in the crowd. Today, standing out requires more than just a great product. Besides great product it also requires a great package design.

Think according to your customer and their psychological and cultural needs with respect to your product. This will definitely make your product eye catchy and this will help it to outshine other products of the same category.

To know more about the course contact us:-https://xnp.027.myftpupload.com/contact/

HERE ARE A FEW TIPS TO BE TAKEN CARE OF WHILE DESIGNING A PACKAGE

Color plays a major role in your package designing process

Color can be extremely effective at grabbing our focus. This study reported that red, yellow, green, and pink are the four most eye-catching colors. Using these colors on your packaging will physiologically increase the likelihood that someone will look at your package.

But, that doesn’t mean that all packages should be red, yellow, or green. Choose the primary colour of your package keeping in mind the competitors package. If all of your competitors are using blue packaging, consider using yellow or orange to isolate your package and steal the focus.

The important thing to remember is to choose colors that inspire the sort of associations you want customers to make with your product.

For eg:- choose relaxing blues or lavenders if you’re selling a line of soothing face masks

If you have a logo – and you should – then there are already certain colors associated with your brand. Your logo should be featured prominently on your packaging so that loyal customers can recognize a brand they trust and new customers can get to know your brand.

Shape of your product has a deep impact on your product packaging

The shape should be distinct, unique, and instantly recognizable. Pure shapes and lines, without any context at all, can literally inspire awe, fear, contentment or excitement. So associating a shape with a contextual message has the potential to create even more powerful emotional reactions.

Aim for a package design that is different, product-appropriate, and brand-relevant. But, also keep in mind the basic psychology of shapes.

Touch

Packages aren’t just meant to be looked at – they’re meant to be touched.

In a perfect world, everyone who sees your package design will be motivated to pick it up and take it home. For that reason, you must take touch into account when planning your package design.

Choosing a texture for your packaging that is pleasant to touch like; smooth, silky, fluffy or matte will encourage customers to hold it for a bit longer. This, in turn, will give that feeling of psychological ownership and motivate the customer to purchase the item.

Touch is a powerful force. Use it to your advantage.

Typography

Don’t overlook the importance of font choice in your packaging design. After all, fonts will deliver your message to your customer through your package. The font you use should support the message you are trying to communicate.

The important thing to keep in mind is to choose a font that sends the message you intend to send. Make sure the unspoken language of your typography reflects the personality of your brand and product. So choose a font wisely and creatively.