Case Study : ROAS for Facebook Ads

You know its pretty amazing when we start running ads, we are confused about what works and what not, but when you are at a stage where everything is figured out, your ad spend becomes much less and you get a lot of sales.

This blog is an example of it. We started working with a sneaker brand and started their sales campaign a few months back, and we are currently in a very good stage when it comes to ROAS. Before I explain what I did, let’s understand what the brand was.

The brand is a sneaker brand and we were majorly focusing on their new collection where each product costs INR 1600- INR 2000. And before we set up the campaign, we focused more on creating a very good ad creative. Here, we focused on creating 6 image carousel ads, because our main aim was to showcase as many products as possible in a single ad.

We took care of three things in the ad creative:

• Made sure the ad is very creative and focused more on the design of the product rather than anything else since their designs are their USP.
• Make sure the color combination matches the sneaker to give a more vibrant look.
• Make sure to create a very good ad copy that includes discount offers and why you should buy it.
• Lastly, we did not focus much on the product price in the ad creative because it was pretty clear that if the design was unique, sneakerheads would definitely go to the website without considering the price.

Then we moved on to creating a campaign, and we chose Campaign Budget Optimization to test our ads. If you want to learn how to create a Campaign Budget optimization campaign you can visit my Instagram or Youtube I have explained it there very properly. Usually, in an advantage campaign budget, we can test multiple ad sets in a single campaign by assigning them the overall budget.

For example, if want to test 5 different interests we will create 5 different
ad sets in a single campaign and assign an overall budget. After some days, whichever performs best, Facebook will automatically transfer the budget to the good-performing ad set. I have also explained how to do this in my E-BOOK, which will help you understand much better. In 3 days, my per product purchase was coming out to be INR 260, which means One product of INR 1600 was sold with an ad spend of INR 260. At this point, our ROAS was almost 6.

The results were no doubt good, so we did not make any changes and kept the campaign going, so here were the results for the same:
Our per-product ad purchase became INR 50 for a 1600 Rupees product. Here the ROAS was 32, which was amazing.

Some key pointers you should know:

• Don’t stop your ad too early, give them a chance to perform for at least 4 days and then analyze the results.
• Make sure to test your interests and ad creatives, I tested both interests and ad creatives to find out which works best for me.
• Don’t just focus on a technicality, make sure your ad creative is good as well.