Case Studies

In an industry where competitors burn crores on TV ads and IPL sponsorships, Zerodha has spent almost nothing on traditional...

When was the last time you walked into a store “just to look” and walked out with three bags? In...

In 1995, Sunil Bharti Mittal launched a mobile network. In a country where landlines had a 5-year waiting list, a...

Most soda brands sell happiness (Coke) or youth culture (Pepsi). Mountain Dew decided to sell something riskier: Adrenaline. For decades,...

In the late 90s, if you were online, you were on Yahoo! It wasn’t just a website; it was the...