Case Studies

Pringles was born in 1968 as a result of Procter & Gamble’s quest to create the perfect potato chip. At the...

Fans. As a category, they have always been functional but…boring. Until laziness inspired a switch in 2012, when Manoj Meena...

Burger King is known for its subtle mockery of competitors, especially McDonald’s. Today, we’ll be looking at some of these...

Skoda’s journey began in 1895 in the Czech Republic, but it didn’t start as a car manufacturer. Václav Laurin and...

Tata Salt isn’t just a brand; it’s a name that resonates with almost every Indian household. Over decades, it has...