Case Studies

Surf Excel’s journey began in 1959 when Hindustan Unilever Limited (HUL) launched the brand in India as ‘Surf.’ At the...

The automotive industry in India is a tough and competitive space. Yet, through smart marketing, innovative pricing, and a deep...

In a market where breakfast cereals often fall into two extremes – nostalgic sugar-laden treats or bland, health-oriented alternatives – Surreal...

I am not one for violence in content (I stopped watching Breaking Bad after the second episode). Yep, I’m the...

Pringles was born in 1968 as a result of Procter & Gamble’s quest to create the perfect potato chip. At the...