Numerous candies come and go but only a few manage to win consumer’s hearts. One of them is Alpenliebe! Have you ever thought about why Alpenliebe, a simple candy, has been part of our lives for so long? That’s Alpenliebe …
Volvo’s success in India is built on its focus on safety, premium positioning, and strategic local adaptations in products and promotions. Every time we have to travel in the mountains, Volvo is the inevitable choice for the bus. Why? Because …
BBlunt, founded by celebrity hairstylist Adhuna Bhabani, has established itself as a premium, professional-grade haircare brand with a unique market position through salon-quality products tailored for Indian hair types and a strong digital and offline presence. When you think of …
I distinctly remember how I tried to convince my father to subscribe to Disney Channel so that I could watch Wizards of Waverly Place. The next generation, who are brought up watching OTT platforms, won’t ever know how we used to …
As winter and dryness approaches, many Indian households will go back to using Vaseline. What began as a humble petroleum jelly in 1870 has evolved into a global skincare giant, offering a variety of products aimed at soothing, moisturizing, and …
