“Beta/Beti, when are you getting married?” This persistent question is the story of every Indian household. Where foreigners have a difficult time wrapping their heads around the concept of arranged marriages, in India, it is very normal to do so, …
Founded in 2012 by Prabhkiran Singh and Siddharth Munot, this online-first retailer has carved a niche for itself with its unique brand identity: quirky, trendy fashion that caters to the young and vibrant crowd. Their marketing strategies have proven to …
We have a super fun marketing story lined up for today: Chipotle! Fast food in the US is a very cluttered space. There are 200,000+ brands. Yes, two hundred thousand! Chipotle has managed to stand out. Their recipe for success has …
You know its pretty amazing when we start running ads, we are confused about what works and what not, but when you are at a stage where everything is figured out, your ad spend becomes much less and you get …
MakeMyTrip and Youngun’s ‘Bigg Boss Chahte Hai’ viral campaign captivated fans with eye-catching billboards and social media buzz, resulting in high engagement. Here’s a case study on how they achieved it MakeMyTrip collaborated with Youngun and launched the ‘Bigg Boss …
