In Japan, KitKat isn’t just a chocolate, it’s a cultural phenomenon. There are over three hundred, yes 300, flavours of KITKAT in Japan!How did a chocolate brand all the way from England make such an impact in Japan? Let’s get …
5Star’s “Nothing University”: A Masterclass in Leveraging Social Media for User Acquisition In 2023, 5Star, the iconic chocolate brand, took its “Do Nothing” campaign to new heights with the launch of “Nothing University” – a dedicated platform promoting the art …
Hello hello hellooo We’re talking about ride-hailing apps today! You can’t think of ride-hailing apps, and not think of Uber. Uber is the largest of ‘em all. Yet there’s one market that Uber simply couldn’t crack the top spot at. South …
Cadbury Dairy Milk’s Generosity Campaign: A Marketing Case Study Introduction Cadbury Dairy Milk, a beloved chocolate brand in India, launched a heart-warming campaign in 2019 called “Generosity.” This campaign challenged the traditional focus on self-celebration and instead encouraged people to …
Dream11’s Marketing Blitz: A Case Study in Aggressive Growth Dream11, India’s premier fantasy gaming platform, has taken the cricket fandom by storm. In just a few years, it has grown from a fledgling startup to a behemoth, boasting over 100 …
