Case Studies

Creating an instant coffee brand in a tea-loving nation like India? And competing against established and popular players like Nestle?...

When I was in class 9, our school introduced the French language, which could only be opted by students till...

Living in a Tier 1 city, my go-to website for beauty and self-care products has always been Nykaa. So, when...

“Beta/Beti, when are you getting married?” This persistent question is the story of every Indian household. Where foreigners have a...

Founded in 2012 by Prabhkiran Singh and Siddharth Munot, this online-first retailer has carved a niche for itself with its...