Case Studies

Case Study: Surf Excel made stains cool

Feb 20, 2025
Case Studies

Surf Excel’s journey began in 1959 when Hindustan Unilever Limited (HUL) launched the brand in India as ‘Surf.’ At the...

Case Study: Hyundai has a 14% market share in India

Feb 13, 2025
Case Studies

The automotive industry in India is a tough and competitive space. Yet, through smart marketing, innovative pricing, and a deep...

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Case Study: Cereal-ously good marketing

Jan 27, 2025
Case Studies

In a market where breakfast cereals often fall into two extremes – nostalgic sugar-laden treats or bland, health-oriented alternatives – Surreal...

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Case Study: Netflix went all in with Squid Game 2

Jan 25, 2025
Case Studies

I am not one for violence in content (I stopped watching Breaking Bad after the second episode). Yep, I’m the...

Case Study: Canned chips are a global sensation

Jan 16, 2025
Case Studies

Pringles was born in 1968 as a result of Procter & Gamble’s quest to create the perfect potato chip. At the...

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