Case Studies

Numerous candies come and go but only a few manage to win consumer’s hearts. One of them is Alpenliebe! Have...

Volvo’s success in India is built on its focus on safety, premium positioning, and strategic local adaptations in products and...

BBlunt, founded by celebrity hairstylist Adhuna Bhabani, has established itself as a premium, professional-grade haircare brand with a unique market...

I distinctly remember how I tried to convince my father to subscribe to Disney Channel so that I could watch Wizards...

As winter and dryness approaches, many Indian households will go back to using Vaseline. What began as a humble petroleum...