Case Studies

Tata Salt isn’t just a brand; it’s a name that resonates with almost every Indian household. Over decades, it has...

In 1932 in a small town in Denmark, a carpenter named Ole Kirk Christiansen started a humble workshop creating wooden...

Mentos was born in the Netherlands in 1932, created by brothers Michael and Pierre van Melle. The brothers initially envisioned...

There was a time when insurance agents used to go from home to home, selling policies, majorly around health. Many...

Hari Menon, one of the 5 founders who established BigBasket, was 50 when he launched the venture. Before that, he...