Established in 1958, the brand quickly gained prominence. The real game-changer came in 2005 when Reebok was acquired by Adidas, which aimed to expand its global presence. Over the years, Reebok’s brand positioning and marketing strategies have continuously evolved to …
Himalaya is a brand that combined the wisdom of ancient Ayurvedic practices with modern scientific validation. Initially, Himalaya’s target market was those who preferred natural, plant-based remedies over allopathic treatments.
Sunsilk entered the Indian market in the 1964, originally with a hairspray. To penetrate the Indian market, Sunsilk focused on both urban and rural distribution through an omnichannel approach, ensuring availability in convenience stores, supermarkets, and traditional retail outlets.
Bingo launched in 2007, marking ITC’s bold foray into the fast-growing snack segment. The objective was to diversify beyond tobacco, embracing the rapidly evolving Indian snacking habits with a new and exciting offering. With its flavorful product lineup, Bingo sought …
When Narotam Sekhsaria and Suresh Neotia founded Ambuja Cement in 1983, they didn’t have much knowledge about the industry. But they had a foresight: India is a developing country and cement will be the basic requirement for all infrastructure development. …
