Case Studies

Established in 1958, the brand quickly gained prominence. The real game-changer came in 2005 when Reebok was acquired by Adidas,...

Himalaya is a brand that combined the wisdom of ancient Ayurvedic practices with modern scientific validation. Initially, Himalaya’s target market...

Sunsilk entered the Indian market in the 1964, originally with a hairspray. To penetrate the Indian market, Sunsilk focused on...

Bingo launched in 2007, marking ITC’s bold foray into the fast-growing snack segment. The objective was to diversify beyond tobacco,...

When Narotam Sekhsaria and Suresh Neotia founded Ambuja Cement in 1983, they didn’t have much knowledge about the industry. But...