Case Studies

Gems were first introduced in the Indian market in 1968 and became an instant hit with their playful design and...

Established in 1958, the brand quickly gained prominence. The real game-changer came in 2005 when Reebok was acquired by Adidas,...

Himalaya is a brand that combined the wisdom of ancient Ayurvedic practices with modern scientific validation. Initially, Himalaya’s target market...

Sunsilk entered the Indian market in the 1964, originally with a hairspray. To penetrate the Indian market, Sunsilk focused on...

Bingo launched in 2007, marking ITC’s bold foray into the fast-growing snack segment. The objective was to diversify beyond tobacco,...