Case Studies

Bingo launched in 2007, marking ITC’s bold foray into the fast-growing snack segment. The objective was to diversify beyond tobacco,...

When Narotam Sekhsaria and Suresh Neotia founded Ambuja Cement in 1983, they didn’t have much knowledge about the industry. But...

I don’t know how our parents used to travel without any of the online platforms for bookings and payments. Or...

Founded in 2013 by Viraj Bahl was initially launched as a B2B supplier where it provided sauces, emulsions, and dessert...

I’m sure you must have tried Frooti at least once. Frooti, a beloved mango drink, was launched in 1985 by...