Case Studies

One of the most iconic marketing wars is that between Pepsi and Coke. Two global giants with similar offerings and...

Did you know? Samsung was originally a grocery store! It was founded by Lee Byung-Chull in 1938. Initially, the company...

I used to swear to my friends that I would never get on a dating app. Then I downloaded Bumble....

During The Great Depression in America, Colonel Sanders used to sell fried chicken in his roadside restaurant in Kentucky, USA....

One of the greatest gifts that India has given to the world is Ayurveda. This 5000-year-old medicine system is still...