Case Studies

When I saw Thar for the first time on television, my teenage self immediately made a promise to my family...

One of the most iconic marketing wars is that between Pepsi and Coke. Two global giants with similar offerings and...

Did you know? Samsung was originally a grocery store! It was founded by Lee Byung-Chull in 1938. Initially, the company...

I used to swear to my friends that I would never get on a dating app. Then I downloaded Bumble....

During The Great Depression in America, Colonel Sanders used to sell fried chicken in his roadside restaurant in Kentucky, USA....