27 Sections
106 Lessons
24 Weeks

Expand all sectionsCollapse all sections

Module 1: Digital Marketing with AI
0
AI for Digital Marketing
6
- 2.1
  Competitor & Market Research
- 2.2
  AI for Content Creation
- 2.3
  AI for Voiceovers, Script Writing
- 2.4
  AI for Brainstorming & Prototyping
- 2.5
  Competitor Tracking & Insights
- 2.6
  AI for Research & Market Trends
Social Media Marketing with AI
6
- 3.1
  Digital Design Mastery with Canva
- 3.2
  Keyword Targeting for Max. Reach
- 3.3
  Building Landing Pages & Link Hubs
- 3.4
  Email Marketing Strategies
- 3.5
  Crafting Visual Content with AI: Posters, Reels, Carousels
- 3.6
  Fine-Tuning AI-Generated Content
Google Ads
6
- 4.1
  Keyword research Match
- 4.2
  Search, Display, Video, Shopping
- 4.3
  Ads & Extensions Quality Score Optimizing Conversion tracking
- 4.4
  Performance Max
- 4.5
  Optimization for Local Ads
- 4.6
  Targeting for Youtube Ads
Meta Ads
5
- 5.1
  Building Ad Strategies
- 5.2
  Exploring 7 Types of Ads Targeting
- 5.3
  Audience segmentation Ad Creating Custom Audience
- 5.4
  Creating Lookalike Audience
- 5.5
  Retargeting Campaign budgeting Ad Intelligence & Spy Tools
Learning Outcomes :
Use AI for faster research, smarter content creation & campaign ideas. Plan, execute & optimize ad campaigns across Meta & Google platforms. Design creatives, landing pages & marketing assets with AI efficiency. Analyze competitors & marketing data for better decision-making.
0
The Capstone Case Study
4
- 7.1
  Bargain Built the DMART
- 7.2
  Campa Cola Goes Viral
- 7.3
  Kissan’s Decade Old Strategy
- 7.4
  Tata is winning Indian Kitchens
The Capstone Projects
4
- 8.1
  Project 1: Meta Ads for E-Commerce Brand
- 8.2
  Project 2: Google Ads for education Institute
- 8.3
  Project 3: E-mail campaign of clothing brand
- 8.4
  Project 4: Landing Page for service industry
Module 2: Website Designing & SEO
0
Foundations of SEO
6
- 10.1
  Understanding the SEO landscape
- 10.2
  Search engine algorithms
- 10.3
  Long-tail vs short tail keywords
- 10.4
  Semantic keyword clustering
- 10.5
  Competitor keyword gap analysis
- 10.6
  Understanding ranking factors
SEO-Based Content Writing
5
- 11.1
  AI-guided blog structure
- 11.2
  Crafting meta titles & descriptions
- 11.3
  Writing plagiarism-free content
- 11.4
  Making content engaging & seo friendly
- 11.5
  Keyword density optimization
Website Development
5
- 12.1
  Creating blogging website
- 12.2
  Developing E-commerce website
- 12.3
  Using SEO optimized themes
- 12.4
  Essential SEO Plugins
- 12.5
  AI suggestions for ui improvement
On-Page SEO Mastery
5
- 13.1
  Optimizing URLs, meta tags, headings, alt texts, & internal linking
- 13.2
  Enhancing site navigation
- 13.3
  Enhancing Page Experience
- 13.4
  Structured data & schema markup
- 13.5
  Improving SERP appearance
Technical SEO Optimization
7
- 14.1
  Improving website loading speed
- 14.2
  Mobile responsiveness & web vitals
- 14.3
  XML sitemap creation & Submission
- 14.4
  Optimizing Conversion tracking
- 14.5
  Robots.txt optimization
- 14.6
  Meta pixel & Google Analytics
- 14.7
  AI-assisted technical audits
Merchant & Product SEO
4
- 15.1
  Optimizing product feeds
- 15.2
  AI-assisted listing descriptions
- 15.3
  Leveraging structured product data for enhanced SERP display
- 15.4
  Managing product visibility across search engines
SEO Performance Monitoring
8
- 16.1
  AI dashboards for traffic insights
- 16.2
  Behaviour Tracking with AI
- 16.3
  Website traffic analysis (organic vs. paid vs. referral)
- 16.4
  User behaviour tracking: heatmaps, scroll depth
- 16.5
  Identifying high-performing pages Identifying drop-off points
- 16.6
  Analysing queries, impressions, and CTR
- 16.7
  AI-generated SEO reports
- 16.8
  Structured decision-making
AI-Powered SEO & Emerging Trends
6
- 17.1
  AI-driven SEO automation
- 17.2
  keyword clustering & content gap detection
- 17.3
  Answer Engine Optimization (AEO)
- 17.4
  Conversational AI, voice search, and AI chatbots
- 17.5
  Predictive SEO: forecasting ranking Changes & search intent shifts
- 17.6
  Personalized SEO experiences with AI-driven content suggestions
Learning Outcomes :
Conduct AI-driven keyword research & competitor analysis. Write SEO-friendly, plagiarism-free content that ranks. Optimize websites technically and structurally for better performance. Use AI to monitor, audit, and enhance SEO strategies continuously. Apply AI-powered SEO strategies including AEO & predictive optimization. Build strong backlinks & track website health with intelligent tools.
0
The Capstone Projects
3
- 19.1
  Project 1: Website for service Industry
- 19.2
  Project 2: E-commerce Website for a brand
- 19.3
  Project 3: SEO for an E-commerce brand
Module 3: Agentic AI & Automation
0
Introduction to Agentic AI
4
- 21.1
  What is Agentic AI?
- 21.2
  AI Tools Vs AI Agents
- 21.3
  Agentic AI future of marketing
- 21.4
  Real world examples
Deep Dive into Agentic AI
4
- 22.1
  Understanding how AI agents work
- 22.2
  Decision-making, task execution, feedback loops
- 22.3
  Multi-agent systems
- 22.4
  Ethical considerations & limitations
Building Agentic AI
4
- 23.1
  Designing a single AI agent for a specific task
- 23.2
  Expanding into multi-agent workflows
- 23.3
  Setting rules, triggers, & actions
- 23.4
  AI-powered problem-solving & rapid prototyping
Chatbot Automations
4
- 24.1
  WhatsApp chatbot automation
- 24.2
  Meta chatbot automation
- 24.3
  Telegram chatbot automation
- 24.4
  AI-driven conversational flows
Multi-Platform Automations
4
- 25.1
  Creating automation pipelines
- 25.2
  Sending leads directly to CRM & sales funnels
- 25.3
  AI-assisted personalization in agents
- 25.4
  Case study: Automating an entire funnel from ad → chatbot → CRM → email follow up
Advanced Use-Cases
3
- 26.1
  Self-optimizing agents: learning from campaign performance and adjusting automatically
- 26.2
  Building & deploying multiple agents for different roles
- 26.3
  Managing product visibility across search engines
The Capstone Projects
3
- 27.1
  Project 1: What’s app chatbot Automation
- 27.2
  Project 2: Gmail & google sheet automation
- 27.3
  Project 3: Chatgpt & Audio files automation

Digital Marketing with Marketing Strategies & Business Automation

Curriculum

Modal title