19 Sections
71 Lessons
8 Weeks
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Meta Ads Mastery (Facebook & Instagram)
6
1.1
Introduction to Meta Ads – The Powerhouse of Digital Advertising
1.2
Crafting High-Impact Funnels – TOFU, MOFU & BOFU Strategies
1.3
Master Budget Optimization & Bidding Strategies for Optimal Performance
1.4
Learn to Setup Right Campaign Structure & Build Targeting Strategies for High-Impact Ads
1.5
Learn AI-Powered Meta Ads & ROAS Optimization for Unmatched Performance
1.6
Audience segmentation Ad & Creating Custom Audience
Performance Marketing & Industry Landscape
4
2.1
Evolution of Performance Marketing: Trends in India & Global Landscape
2.2
Core Metrics: CAC, LTV, ROAS, Conversion Rates & Incrementality Testing
2.3
B2B vs. B2C Performance Marketing: Strategic Differences & Use Cases
2.4
Funnel-Based Marketing Strategies: TOFU, MOFU & BOFU Explained
Google Ads Mastery
6
3.1
Decode Search Intent & Ad Rank: Learn how to win auctions effectively
3.2
Master Smart Bidding: Target ROAS, Max Conversions & more
3.3
Expand reach with Performance Max & Display Network
3.4
Drive growth with Google Discovery & Demand Gen campaigns
3.5
Optimize YouTube Ads with precision targeting & best practices
3.6
Optimization for Local Ads & Targeting for Youtube Ads
Emerging Ad Platforms
4
4.1
Expanding Beyond Meta & Google – Unlocking New Advertising Channels
4.2
Mastering Multi-Channel Marketing Strategies
4.3
Media Mix Modelling (MMM) – Choosing the Right Channels at the Right Time
4.4
Optimizing Budget Allocation for Maximum Performance Project
Crafting High-Converting Ad Creatives
4
5.1
Emotional Triggers & Behavioral Psychology in Ad Copywriting
5.2
Static vs. Motion-Based Creatives: Best Practices for Image & Video Ads
5.3
AI-Generated Ad Creatives & Dynamic Personalization for Better Performance
5.4
A/B Testing & Performance Measurement for Continuous Improvement
GA4 & Advanced Analytics
5
6.1
GA4 Setup: Custom Events, Goals & Enhanced Tracking
6.2
Cross-Domain & Multi-Channel Attribution for Holistic Insights
6.3
Data Visualization & Performance Reporting to Measure Success
6.4
AI-Driven Insights for Conversion Forecasting & Trend Analysis
6.5
Budget Forecasting Using Predictive Models for Smarter Spending
Media Planning & Buying
8
7.1
Fundamentals of Media Planning
7.2
Understanding Funnel-Based Media Strategies
7.3
Media Mix Modelling: Selecting the Right Media Channels
7.4
Effective Cross-Channel Budget Allocation for Maximum Impact
7.5
Hands-on Media Planning for Multiple Verticals
7.6
Evaluating the Right Planning Metrics for App-Based vs. Web-Based Products
7.7
Data-Driven Media Planning for Maximum Impact
7.8
Demonstrating Media Planning for Multiple Verticals – BOFU Strategy
Advanced Conversion Tracking & Analytics
5
8.1
GA4 Setup: Tracking Website Visits, Goals & Events
8.2
Facebook CAPI & Server-Side Tracking for Improved Data Accuracy
8.3
UTM Tagging & Link Tracking for Reliable Attribution
8.4
Multi-Touch Attribution (MTA) vs. Last-Click Models Explained
8.5
Privacy-First Marketing & First-Party DataCollection Strategies
Interview Preparation & Career Acceleration Guidance
5
9.1
Understand Attribution Models: First Click, Last Click, Linear, Data-Driven
9.2
Measure Ad Success Across Different Platforms
9.3
Compare Multi-Touch Attribution (MTA) vs. Media Mix Modeling (MMM)
9.4
Implement Al-Based Ad Creative & Personalization Strategies
9.5
Prepare for the Future: Cookieless Tracking & First-Party Data
The Capstone Case Studies
Learn Real-World Ecommerce Success Stories
0
They Have Zero Ad Spend, Yet 13M+ Users
3
11.1
How product value can drive organic traffic
11.2
Importance of SEO and content strategy for user acquisition
11.3
Building loyalty and retention without paid spend
Trend + Affordability = Instant Buy-In
3
12.1
Product pricing strategy
12.2
Aligning offerings with cultural trends
12.3
Using SEO content to amplify trend visibility
How Bru Became India’s Coffee Cup
3
13.1
Storytelling in product marketing
13.2
Optimizing product pages for emotional keywords
13.3
Aligning brand messaging with search patterns
Content is Free. Credibility is Expensive.
3
14.1
Creating authoritative SEO content
14.2
Building consumer trust with blog and resource hubs
14.3
Improving conversion with credibility signals
The Capstone Projects
Turning Data into Profitable Campaigns
0
Meta Ads Campaign for E-commerce Brand
3
16.1
Audience research & persona building
16.2
Campaign structure (TOF–MOF–BOF funnel)
16.3
Ad creative strategy & copywriting
Google Search Ads for Service Business
3
17.1
Keyword research & match types
17.2
Campaign & ad group structuring
17.3
Ad copy testing
Marketing Analytics Dashboard
3
18.1
Connecting Google Ads & Meta data
18.2
Creating KPI dashboard
18.3
CTR, CPC, CPA, ROAS analysis
Conversion Tracking & Attribution Setup
3
19.1
Meta Pixel installation
19.2
Google Tag Manager setup
19.3
Conversion event tracking
Performance Advertising & Marketing Analytics
Curriculum
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