Case Studies

When summer rolls around in India, it’s a full-blown season of discomfort – sticky clothes, endless sweating, and those nasty...

Amul has been the go-to brand in India for milk and dairy products, especially Amul Kool. Flavored milk was seen...

Sting became viral in India soon after it was introduced in 2017. No hype, no heavy celebrity endorsements. Just smart...

The season of mango is here and humor me for a minute (this might be the tastiest refreshing drink you...

A white + pink bottle of talcum powder has been a staple in many Indian homes. Ponds. Pond’s wasn’t always...