If you’re a Marvel fan, you might have seen Avengers. All these superheroes have dedicated movies which show their journeys. Avengers is where they come together for a common cause. From a marketing perspective, their audience segments align and they …
When I saw Thar for the first time on television, my teenage self immediately made a promise to my family that I’d buy it when I make money. Now, however, city traffic has made me reconsider the promise. But still, …
One of the most iconic marketing wars is that between Pepsi and Coke. Two global giants with similar offerings and recognition, they are bound to have intense rivalry. But we’re not gonna talk about the cola war today. In this …
Did you know? Samsung was originally a grocery store! It was founded by Lee Byung-Chull in 1938. Initially, the company dealt in groceries, noodles, and other goods. It wasn’t until the 1970s that Samsung began to diversify into electronics, marking …
I used to swear to my friends that I would never get on a dating app. Then I downloaded Bumble. And I blame (or rather credit) their marketing. Personally, I liked the yellow branding, the way they communicated, and the …