What is Package Designing?
Packaging isn’t just the outer casing of your product; it’s, more importantly, how your leads and customers see your design brand. If you mistreat your packaging as an afterthought without much attention to branding consistency, then you’ve missed an opportunity to delight your customers and get more customers. If, however, you use your packaging as a showcase of thoughtful design that furthers your branding, then you’ve helped your own cause. To create beautiful package designing / Product Designing you can join Designing Course.
Different types of Package Designing
Boxes are one of the most common types of packaging because they’re easy and convenient. Need your packaging to sit steadily on the shelf or on the ground? Put it in a box with a flat bottom and stabilizing corners. Need packaging that’s easy to stack in a larger box or a shipping container? Boxes are simple. You can put pretty much anything in a box. When it comes to design, boxes can also be very easy to design. You’ve got flat, stiff surfaces perfect for printing logos and other designs, You can learn online graphic design course and learn to package designing.
If your product’s a liquid and you don’t want to pack it in a bottle, a can is your only other option. And even if your product isn’t liquid, a can is still an option…but it’s usually not the best option. When designing a can, you face a unique conundrum: the shape. Whether it’s a tall can or a short one, a skinny cylinder or a fat wide-mouthed soup can, you’ve got to design with that can’s curves in mind. We discussed designing cans and the different printing options at your fingertips in a recent post on craft beer branding.
This is the part where things get fancy. We’re thinking sleeves, stickers, ribbons, labels, tissue paper, drawstring bags… you can get as frilly as you like with outer packaging. It’s decorative, eye-catching and shows consumers what your brand is about.
This type of packaging speaks for itself. Like any dating ad, communicating a “good sense of humour” to your target audience often is the deal breaker between you and your competitors. Depending on your product, it shows that you relate to each other and humanises your brand to create trust and—if you’re lucky—longtime consumer loyalty.